The Tech Herald

Drake's Deception gets multimillion marketing support

by Steven Mostyn - Oct 20 2011, 18:11

About as big as they get. Image: Sony/Naughty Dog.

Big videogames come, and big videogames go. But not all big videogames come with multimillion-pound prerelease support from their exclusive hardware platform.

Indeed, if there were ever any doubt regarding Sony’s belief in Naughty Dog’s upcoming Uncharted 3: Drake’s Deception, the game’s five million pound marketing campaign (in the UK alone) should serve to convince.

Speaking with MCV regarding the imminent arrival of Drake’s Deception, Sony Computer Entertainment UK senior product manager Ian Vinten said the action sequel represents “the biggest launch in SCE UK’s history, both in terms of ambition, numbers and spend.”

That “spend” will see money splashed on ‘The Heroes Journey’, a short film produced by Oscar-winning director Ed Zwick (The Last Samurai), which will be aired through Sony’s online channels and video sharing website YouTube.

Other supporting aspects will include real-world poster ads spread across the UK, and also a slew of high-profile television ads, various online videos, and website homepage ads.

In related news, acclaimed game developer Naughty Dog has said it would not want to craft further adventures for Uncharted protagonist Nathan Drake unless iconic voice actor Nolan North is willing to provide his characterizations.

“Not unless they made us, or something,” said game director Justin Richmond when asked by VideoGamer about the prospect of Uncharted without North’s input. “If we’re making a game about Drake, Nolan’s going to be involved in it, for sure.”

Uncharted 3: Drake’s Deception will be released on November 2.

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