Duke Nukem Forever PR company fired for threatening reviewersby Steven Mostyn - Jun 16 2011, 18:25
Fired in the hole! Image: Gearbox/2K.
Topping the UK retail chart is clearly not success enough for PR firm The Redner Group, which has been employed to drum up interest in the long awaited release of Duke Nukem Forever.
Nope, evidently the renowned PR specialist has been caught throwing out threats towards review outlets that have dared voice their frustrations and vent their spleens while giving the game a poor score.
“Too many went too far with their reviews,” said company founder Jim Redner in a Twitter post on Monday that addressed some of the media negativity directed at The Duke’s return after a 15-year hiatus.
“We are reviewing who gets games next time and who doesn’t based on today’s venom,” he added. “Bad scores are fine. Venom filled reviews… that’s completely different.”
However, although Redner deleted the tweets soon thereafter, it would appear his emotionally charged outburst ruffled the feathers of client 2K Games (publisher of Duke Nukem Forever) sufficiently for it to promptly sever all ties with The Redner Group.
“2K Games does not endorse the comments made by Jim Redner and we can confirm that The Redner Group no longer represents our products,” commented a 2K spokesman in an email to PCMag.
“We have always maintained a mutually respectful working relationship with the press and do not condone his actions in any way,” he added.
Click here to view some of the critical appraisals that may have been responsible for getting Redner’s back up in the first place.
Duke Nukem Forever currently has a Metacritic average of 49/100 (Xbox 360) spread across 41 different media outlets.