Google brings Nexus One to AT&T and Rogers Wireless

by Stevie Smith - Mar 17 2010, 06:09

Clearly looking to puff out its chest in the direction of Apple and its hugely popular iPhone, search giant Google has expanded the coverage of its Nexus One “super phone” to include AT&T’s 3G network in the U.S. and Rogers Wireless in Canada.

However, given the relatively dour sales attributed to the Nexus One (and a launch that was beset with customer complaints), it’s likely Google’s move will be seen as bluster rather than a serious challenge to the iPhone’s dominance.

According to mobile analytics specialist Flurry, Google has sold a mere 135,000 units of the Android-powered Nexus One handset since it arrived via T-Mobile USA on January 05 of 2010.

To put that figure into perspective – and better define Google’s current position as it looks to improve coverage – sales attributed to rival handsets such as the Apple iPhone and Verizon Droid are around eight times higher over the same period.

As with all Nexus One units, the AT&T 3G model is available only through Google’s online store, which is a retail-restrictive aspect likely contributing to poor sales because most prospective buyers are probably unaware of the handset’s existence.

Also, while the prospect of 3G via AT&T could yet stimulate sales, enthusiasm might be dented upon learning that the AT&T Nexus One costs $529 USD (it’s unlocked) and doesn’t carry the more tempting $179 USD price tag attached to the subsidised T-Mobile version.

The Nexus One handset is expected to arrive on both Verizon Wireless and Vodafone (in Europe) before the close of spring.

Around the Web