Google to deliver faster site speeds for free

Faster, faster, faster! Image: Nathan E Photography/Flickr.

In yet more Google-related news, everyone’s favourite online search specialist has said it intends to dramatically increase the load speeds of Web sites with appropriately focused DNS entry points—for free.

Moreover, if you’re a webmaster with a site or sites pointing towards Google, the new “Page Speed Service” will apparently boost loading times by between 25 and 60 percent.

According to Google engineering manager Sam Ramani, the Page Speed Service “fetches content from your servers, rewrites your pages by applying web performance best practices, and serves them to end users via Google’s servers across the globe.”

“Your users will continue to access your site just as they did before, only with faster load times,” wrote Ramani in an official blog post. “Now you don’t have to worry about concatenating CSS, compressing images, caching, gzipping resources or other web best practices.”

By way of sprinkling fairy dust atop its performance booster, Google has launched an accompanying test page that enables webmasters to compare site speed across a variety of browsing platforms and networks.

Although the Page Speed Service is currently only available to a select number of site owners, the California-based titan has said everyone will have free access in the near future.

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