Latest Apple Store looks hard to find
by Steven Mostyn - Jan 17 2012, 04:20
Image: ifoApplestore.
Cupertino-based gadget giant Apple Inc. is clearly so confident in the unrivalled selling power of its products that it doesn’t care if prospective buyers aren’t actually able to physically find an official Apple Store.
Specifically, the unusual design of its upcoming Apple Store outlet in Aix-in-Provence, France, looks so unlike a conventional retail outlet it’s highly likely some shoppers will fail to spot it.
The projected aesthetic of Apple’s new French store, which is due to open before the end of Q1 2013, consists largely of glass paneling and is notable for its limited utilization of solid exterior walls and overt brand advertising.
Yet, while the store may look more like a pretentious café situated in the center of a busy square, the existing success attached to similarly outlandish Apple Stores around the world (i.e., the iconic Fifth Avenue outlet in New York) suggests nothing but the prospect of ringing cash registers.
Indeed, a Daily Mail report reveals that Apple’s walk-in stores across the United States account for more consumer dollars per-square-foot annually than any other retail chain.
Putting that into context, Apple currently rakes in around $5626 USD per square foot via its bricks-and-mortar outlets, while second placed jewelry chain Tiffany trails some way behind with $2976 USD per square foot.
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