The annual Consumer Electronics Show in Las Vegas (CES) will soon lose some of its high-profile gleam, following news that January’s upcoming event will be Microsoft’s last prominent showing.
“Our industry moves fast and changes faster. And so the way we communicate with our customers must change in equally speedy ways,” explained Frank Shaw, vice president of corporate communications at Microsoft.
Although the Redmond-based software company has confirmed CES 2012 will involve “our last keynote presentation and booth,” it has said it will still participate at future shows in order to “connect with partners and customers across the PC, phone and entertainment industries.”
Speaking via an official blog post, Shaw also said Microsoft’s decision to step back from the CES spotlight is based on the company’s product news milestones generally not aligning with the show’s January placement.
After some 20 years at the forefront of CES, the Windows creator now joins fellow industry titans Apple and Google in opting to focus more on hosting specific product events and technology presentations as and when is deemed most advantageous.