The Tech Herald

Microsoft scaling back CES presence from 2013

by Steven Mostyn - Dec 22 2011, 17:25

Image: Robert Scoble/Flickr.

The annual Consumer Electronics Show in Las Vegas (CES) will soon lose some of its high-profile gleam, following news that January’s upcoming event will be Microsoft’s last prominent showing.

“Our industry moves fast and changes faster. And so the way we communicate with our customers must change in equally speedy ways,” explained Frank Shaw, vice president of corporate communications at Microsoft.

Although the Redmond-based software company has confirmed CES 2012 will involve “our last keynote presentation and booth,” it has said it will still participate at future shows in order to “connect with partners and customers across the PC, phone and entertainment industries.”

Speaking via an official blog post, Shaw also said Microsoft’s decision to step back from the CES spotlight is based on the company’s product news milestones generally not aligning with the show’s January placement.

After some 20 years at the forefront of CES, the Windows creator now joins fellow industry titans Apple and Google in opting to focus more on hosting specific product events and technology presentations as and when is deemed most advantageous.

Comment on this Story

comments powered by Disqus

From Autosaur.com

Special-Edition Porsche GTS Club Coupe Unveiled

The new Porsche GTS Club Coupe has been revealed celebrating the 60th anniversary of the big...

Volvo Detroit Auto Show Pictures

Swedish car maker Volvo has been showing off their latest models at the North...

Ford GT Detroit Auto Show Pictures

We have added some great pictures of Ford’s new supercar the Ford GT. The company was s...

Ford GT Images

The new Ford GT will go into production late next year and hit the road in time to celebrate 50 ye...

Top Gear Patagonia Special Review: What Really Happened In Argentina

Top Gear comes with a lot of baggage these days. Serious baggage. There was the “slope” inci...