The Tech Herald

Microsoft suggests Blu-ray on Xbox 360 is unwanted, unnecessary and unwelcome

by Steven Mostyn - Sep 24 2010, 16:26

No love for Blu-ray from forward-looking Microsoft. Image: Blu-ray/Sony.

Ever since Sony's Blu-ray format defeated Toshiba's HD DVD in the race to establish the industry standard where high-definition (HD) discs are concerned, the question of whether Microsoft will ever integrate Blu-ray into its Xbox 360 console has repeatedly surfaced.

Supporting that question, the Xbox 360's freestanding HD DVD player is long since defunct, and the console's enduring use of the DVD format leaves the hardware unable to play high-definition movies—a problem Sony's PlayStation 3 does not encounter.

Also, Microsoft's continued reliance on DVD sometimes even requires the production of multiple software discs in order to accommodate a single game (i.e., BioWare's Mass Effect 2)—a problem Blu-ray's much greater data capacity does not encounter.

However, despite arguments for the inclusion of Blu-ray aboard the Xbox 360, Microsoft has this week rammed home its staunch belief that Sony's high-definition format is not only unnecessary, its days on the physical media market are distinctly numbered.

"Blu-ray is going to be passed by as a format," predicted UK Xbox 360 chief Stephen McGill while speaking to Xbox360Achievements.

"People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay," he added. "So, who needs Blu-ray?"

Microsoft's comments reinforce its existing standpoint that digital downloads and digital distribution via the market-leading Xbox Live service represent the future of videogame and multimedia entertainment.

Earlier this month, the European Blu-ray Disc Association told videogame magazine CVG that it would be only too willing to welcome Microsoft into its ranks. Somehow, we feel that's unlikely to happen.

Around the Web

Comment on this Story

comments powered by Disqus

From Autosaur.com

300 Miles From One Gallon And No, That’s Not A Typo

Imagine you’re in a bar and a guy walks up and asks if you’d be interested in buying a car t...

2015 Nissan Pathfinder Prices and Specs

Nissan has announced pricing and specs for the 2015 Nissan Pathfinder. The SUV, which is on ...

Miami ePrix Circuit Revealed

The FIA Formula E Championship has revealed the layout for the Miami ePrix circuit. Formula ...

Two DeLoreans And A Replica Jaguar C Type On Scottish Classic Car Run

The Kirkintilloch & District Classic Vehicle Club’s annual run to Glencoe in Scotland is...

NBA All-Star LeBron James Teams with Kia

NBA All-Star LeBron James has signed a deal with Kia to be the company’s first luxury ambass...