MySpace pens video content deal with music's 'big four'

by Stevie Smith - Oct 22 2009, 15:15

With its crown of dominance now firmly sitting upon the head of Facebook, deposed social networking monarch MySpace is looking to regain the will of the people by introducing a selection of new music-based features to its popular online service.

Forced preambles aside, the News Corp-owned social network has this week moved to partially reinvent itself as a media content distribution hub by unveiling MySpace Music Videos, which is notably supported by the world’s four biggest music labels, EMI Group, Universal Music, Warner Bros., and Sony BMG.

Also carrying videos from various independent music labels, MySpace has been keen to spotlight its MySpace Music Videos platform as being unique on the grounds that no other similarly structured platforms have such wide-ranging access to the back catalogues of ‘the big four’.

Rolled out at the Web 2.0 Summit on Wednesday by MySpace CEO Owen Van Natta, MySpace Music Videos arrives as a free ad-supported service that will include content recommendation tools, a video search engine, artist-specific music catalogues, iTunes and Amazon support for track purchasing, and also a fresh page placement design.

MySpace Music Videos is initially launching in the United States, Australia, and New Zealand. It is expected to hit the United Kingdom in the near future.

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