The longstanding Polaroid Corporation may have recently bowed to the ceaseless march of digital technology by retiring its classic -- and much-loved -- Polaroid camera, but that doesn’t mean the company has given up on the whole concept of providing consumers with ‘instant’ access to their pictures.
More pointedly, although modern convenience allows digital camera and mobile phone users to happily snap images whenever they choose, actually printing those pictures still requires the delayed connection to a waiting home PC or a memory card trip to the nearest photo print establishment -- both of which Polaroid is sidestepping via its newly launched PoGo Instant Mobile Printer.
While not the only mobile printing option open to today’s happy snappers, the PoGo differs markedly insofar as it is built on ZINK Imaging’s “Zero Ink Printing Technology,” which, as the name implies, is an innovative system that prints high-quality pictures without ever requiring a single drop of ink.
To enable this process, the PoGo utilises patented ZINK Paper, which is an advanced composite material carrying 100 billion embedded yellow, magenta and cyan dye crystals (in a 2-inch x 3-inch sheet) that are activated by the delivery of 200 million heat pulses across a single, 30-second pass of the printer. From connection to final print, Polaroid and ZINK place operation time at 60 seconds and promise a constant stream of superb pictures thanks to the inclusion of automatic image optimisation.
Through the conjunction of both Polaroid PoGo and ZINK Paper technology, the budding photography consumer is able to enjoy 100 percent inkless (and dry-to-touch) prints via a Bluetooth wireless (or USB 2.0) connection with their mobile phone handset or digital camera. And, beyond print-based immediacy, Polaroid’s new small-form device is also eco-friendly thanks to its reduced physical size and lack of disposable ink cartridges.
Arriving as the world’s very first ZINK-enabled printing device, the palm-sized Polaroid PoGo measures just 120mm x 72mm x 23.5mm and weighs in at a mere 8oz (including its 7.2V rechargeable lithium-ion battery). The Polaroid PoGo hits European retailers this week with an accompanying price of approx. 99 GBP.
Watch the video clip below to see the Polaroid PoGo in action.