The Tech Herald

Pre-E3: Sony to rename NGP as PlayStation Vita?

by Steven Mostyn - May 30 2011, 13:09

PS Vita? Seriously? Image: Sony.

Just as we were getting used to ‘NGP’ or ‘Next Generation Portable’ as an almost acceptable name for the upcoming successor to Sony’s handheld PSP videogame console, a fresh branding candidate has been tossed into the mix.

Specifically, with the annual E3 Expo in Los Angeles looming large on the gaming horizon, a splurge of pre-conference speculation has seen Sony’s mysterious NGP renamed as the PlayStation ‘Vita’. We’re not immediately impressed.

That’s according to videogame site GamesPundit, which claims an unnamed insider has let slip that Vita “will be the definite and final name of the new system” ahead of its launch before the end of 2011.

Initial whispers regarding the console’s branding, which means ‘Life’ in Latin, then began gathering pace after Mega Rock Blog published a series of Vita photos (including the ‘PS Vita’ logo) that were supposedly lifted from a marketing brochure.

That being said, it’s worth noting that the photos were swiftly pulled from the blog and replaced with the following message: “A stupid mistake. This has to be one of the stupidest things I’ve ever done.”

Stupid in what way, we wonder. Stupid because the posted photos were doctored fakes? Or stupid because they were genuine and, as such, incurred the wrath of Sony’s legal team? 

Upon learning of Sony's rumoured branding, outspoken industry analyst Michael Pachter labelled PS Vita as "one of the dumber names" he has seen attached to a gaming console. 

Call us short-sighted dullards but, over here at Tech Herald Towers, we’re hoping that Vita is simply another pre-release codename for the revamped portable console, and Sony opts for keeping the brand recognisable by sticking with PSP2.

Expect to learn more about the Vita/PSP2/NGP during E3 2011, which kicks off on June 7.

Comment on this Story

comments powered by Disqus

From Autosaur.com

Mercedes-AMG GT S Pricing

Mercedes-AMG has announced pricing for the new Mercedes-AMG GT S.The GT S will go on sale in...

Nissan is #withdad for Super Bowl

Nissan is the latest company to announce details of their advertising during the forthcoming...

Special-Edition Porsche GTS Club Coupe Unveiled

The new Porsche GTS Club Coupe has been revealed celebrating the 60th anniversary of the big...

Volvo Detroit Auto Show Pictures

Swedish car maker Volvo has been showing off their latest models at the North...

Ford GT Detroit Auto Show Pictures

We have added some great pictures of Ford’s new supercar the Ford GT. The company was s...