Just as we were getting used to ‘NGP’ or ‘Next Generation Portable’ as an almost acceptable name for the upcoming successor to Sony’s handheld PSP videogame console, a fresh branding candidate has been tossed into the mix.
Specifically, with the annual E3 Expo in Los Angeles looming large on the gaming horizon, a splurge of pre-conference speculation has seen Sony’s mysterious NGP renamed as the PlayStation ‘Vita’. We’re not immediately impressed.
That’s according to videogame site GamesPundit, which claims an unnamed insider has let slip that Vita “will be the definite and final name of the new system” ahead of its launch before the end of 2011.
Initial whispers regarding the console’s branding, which means ‘Life’ in Latin, then began gathering pace after Mega Rock Blog published a series of Vita photos (including the ‘PS Vita’ logo) that were supposedly lifted from a marketing brochure.
That being said, it’s worth noting that the photos were swiftly pulled from the blog and replaced with the following message: “A stupid mistake. This has to be one of the stupidest things I’ve ever done.”
Stupid in what way, we wonder. Stupid because the posted photos were doctored fakes? Or stupid because they were genuine and, as such, incurred the wrath of Sony’s legal team?
Upon learning of Sony's rumoured branding, outspoken industry analyst Michael Pachter labelled PS Vita as "one of the dumber names" he has seen attached to a gaming console.
Call us short-sighted dullards but, over here at Tech Herald Towers, we’re hoping that Vita is simply another pre-release codename for the revamped portable console, and Sony opts for keeping the brand recognisable by sticking with PSP2.
Expect to learn more about the Vita/PSP2/NGP during E3 2011, which kicks off on June 7.