Just how far would Apple Inc. go in order to direct consumer attention toward its line of desirable gadgets? Well, while happy to trash the competition in bitchy backbiting TV commercials, we suspect the Cupertino giant would probably stop short of throwing fruit at prospective customers.
That being said, when we here at Tech Herald Towers heard about a freak downpour of apples in the United Kingdom, we immediately thought the iconic iPad maker had officially lost the marketing plot.
According to newspaper reports from across the pond, unsuspecting drivers in Keresley, near the city of Coventry, had their cars pelted by the sudden shower of fruit earlier this week while negotiating the busy rush-hour period.
Eyewitness accounts describe a fall of more than 100 apples—none of which carried branding—that slammed into vehicles as they rained down in a localized area unusually devoid of apple trees.
Initial expert reaction to the event suggests a bizarre wind phenomenon capable of picking said fruit up from a nearby garden, before then carrying it over a short distance and dumping it back upon the world below.
This isn’t the first time odd things have fallen from UK skies. For example, in 2007 the coastal residents of Great Yarmouth were hit by fish, and frogs rained down in South Wales in 1996.