Given the utter market dominance enjoyed by Apple’s iconic iPod music player, you’d be forgiven for thinking that rival device makers may have long-since thrown in the towel when it comes to crafting alternatives.
Yet, Sony still sees plenty of life in its renowned Walkman line—which once enjoyed a similar dominance—and has marked that belief by this week unveiling its new B170 audio player.
Looking not unlike a conventional flash drive blended with a prior iteration of the iPod Shuffle, the colorful B170 stick has an integrated USB connector beneath a handy chassis cap and promises to deliver super fast charging for those who enjoy music on the move.
For example, Sony claims its latest audio player can provide 90 minutes of playback on just a three-minute charge (yes, three minutes), while a full charge will offer up a solid 18 hours of playback.
Other features packed into the little device include a Bass Boost button, voice-recording capabilities, a small color-coordinated LED screen that pulses to the music, easy file-dropping via a connected PC, Zappin music previews, and a convenient belt clip.
Available in color choices of black, red, blue and pink, the B170 Walkman weighs a mere 28 grams and comes with either 2GBs or 4GBs of data storage. Sony has not yet said how much its little player will cost, but it should be at retail before the close of January.