The Tech Herald

Sorry, but we quite like Microsoft's 'bland' Windows 8 logo

by Steven Mostyn - Feb 20 2012, 16:34

Image: Microsoft.

Microsoft’s official brand design for the Windows 8 operating system (OS) is causing something of an odd ruckus in the technology industry in light of its apparently ‘bland’ appearance.

While outward aesthetics should never be seen as indicative of a product’s quality—take Vista’s slick and pleasing logo design, for example—evidently that hasn’t stopped some from labeling Windows 8’s branding as “a disaster”.

In an effort to explain the thrust behind its creative process, Windows 8 logo designer Pentagram has outlined that its direction was focused after challenging Microsoft on why prior iterations of its OS have often been depicted as flags as opposed to windows.

And that line of questioning during the Windows 8 brief evidently struck a chord with the Redmond-based software giant, which was keen to ground the logo in the foundations of the Windows platform.

“If you look back to the origins of the logo, you see that it really was meant to be a window,” commented Sam Moreau, Microsoft’s principal director of User Experience for Windows.

“Windows really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective,” he added.

Just for the record, we here at The Tech Herald are really quite taken with the logo for Windows 8. It’s clean, it’s simple, and it is certainly befitting of the product name.

Stringent naysayers should perhaps look at the logo design for the 2012 London Olympics if they really want to vent their displeasure where shoddy ill-fitting creativity is concerned (see below).

Around the Web

Comment on this Story

comments powered by Disqus

From Autosaur.com

Suzuki to Unveil New Vitara at Paris Motor Show

Suzuki has announced today that the all-new Vitara will be revealed at the Paris Motor Show....

New Volvo XC90 Videos

We have added some video of the new 2014 Volvo Xc90. The much anticipated SUV has finally be...

2014 Volvo XC90 Details

Volvo have unveiled the much anticipated new version of their SUV the Volvo XC90. Popular wi...

2014 Volvo XC90 Pictures

We have added some great pictures of the all-new Volvo XC90. Volvo have finally launched the...

Stephane Roncada Joins MX vs. ATV Supercross Team

Former Kawasaki factory rider and 250cc East champion Stephane Roncada has joined the team d...