The Tech Herald

Sorry, but we quite like Microsoft's 'bland' Windows 8 logo

by Steven Mostyn - Feb 20 2012, 16:34

Image: Microsoft.

Microsoft’s official brand design for the Windows 8 operating system (OS) is causing something of an odd ruckus in the technology industry in light of its apparently ‘bland’ appearance.

While outward aesthetics should never be seen as indicative of a product’s quality—take Vista’s slick and pleasing logo design, for example—evidently that hasn’t stopped some from labeling Windows 8’s branding as “a disaster”.

In an effort to explain the thrust behind its creative process, Windows 8 logo designer Pentagram has outlined that its direction was focused after challenging Microsoft on why prior iterations of its OS have often been depicted as flags as opposed to windows.

And that line of questioning during the Windows 8 brief evidently struck a chord with the Redmond-based software giant, which was keen to ground the logo in the foundations of the Windows platform.

“If you look back to the origins of the logo, you see that it really was meant to be a window,” commented Sam Moreau, Microsoft’s principal director of User Experience for Windows.

“Windows really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective,” he added.

Just for the record, we here at The Tech Herald are really quite taken with the logo for Windows 8. It’s clean, it’s simple, and it is certainly befitting of the product name.

Stringent naysayers should perhaps look at the logo design for the 2012 London Olympics if they really want to vent their displeasure where shoddy ill-fitting creativity is concerned (see below).

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