The Tech Herald

Study: No money is no issue for smartphone buyers

by Steven Mostyn - Feb 21 2012, 16:10

Image: zzzack/Flickr.

Whether down to peer pressure, the desire to fit in, or teenage stupidity, it would appear that younger consumer electronics buyers simply cannot resist the draw of cutting-edge smartphones—even when waylaid by a lack of finance.

Specifically, a Nielsen survey covering 20,000 mobile customers in the United States has found that 56 percent of those aged between 18 and 24 have splashed out on a smartphone despite having annual salaries of less than $15,000 USD.

That usage figure drops only slightly to 43 percent across 25 to 34-year-olds who also make less than $15,000 USD per year.

However, advancing age does eventually inspire more pragmatism in those low earners aged over 45, with less than 20 percent showing a willingness to invest in a smartphone.

Given the usage statistics, it would suggest that older consumers on low wages consider smartphones to be something of a luxury, while younger consumers are not constrained by budgetary restrictions and see them as necessities.

Looking at the study’s more general numbers—as in, without taking salaries into account—some 66 percent of those aged between 24 and 35 own a smartphone, with eight out of 10 claiming to have purchased a handset in the last three months.

Around the Web

Comment on this Story

comments powered by Disqus

From Autosaur.com

New Mercedes-Benz S63 AMG 4MATIC Coupe (Pictures)

Mercedes have revealed details and pictures of their new S63 AMG 4MATIC Coupe — and it’s a b...

Shelby GT350 Mustang Pictures

We have added a bunch of pictures of the all-new Shelby GT350 Mustang from Ford. The ne...

All-new Shelby GT350 Mustang

Ford have revealed details of the new Shelby GT350 Mustang. First introduced in 1965 the new...

Best Cars To Buy In 2015

Leading vehicle research company Kelley Blue Book has released its list of the best cars to ...

A.C. Milan Take On Audi R8

Five A.C. Milan stars take on an Audi R8 in a game of street soccer in a new ad for Toyo Tir...