THQ trumpets Homefront as sales move past 2 million units
by Steven Mostyn - May 4 2011, 06:32
Evidently, gamers are blind. Image: Activision.
Although THQ’s action adventure Homefront laboured somewhat beneath the weight of largely mediocre reviews, it would appear the game’s central story, which involves North Korea’s invasion of the United States, has helped support solid momentum at retail outlets.
More pointedly, California-based software publisher THQ has this week revealed it has already shipped 2.6 million copies of the Kaos-developed military shooter since it launched on Xbox 360, PlayStation 3 and PC back on March 15.
Speaking during a conference call with industry analysts, THQ chief executive officer Brian Farrell also said Homefront has sold beyond 2 million units, which now leaves the company raking in 60 percent profit on every copy passing through store checkouts.
However, while Homefront’s impressive sales may warrant a sequel, the game’s retail appeal is evidently a shining beacon of success in an otherwise dark and disappointing fiscal fourth quarter for 2011.
During the financial conference call, THQ reported quarterly revenue of $124.2 million USD, which equates to a significant year-on-year drop of 37.2 percent. And, in terms of net performance, THQ’s losses now sit at $44.1 million USD, a sizeable leap from the $10.4 million USD it posted during the same period in 2010.
It’s not all doom and gloom for the publisher however, not least because Homefront’s sales figures won’t be included in THQ’s revenue stream until the company reveals its results for fiscal Q1 and Q2 of 2012.
If the game’s numbers had been added to the current Q4 report, THQ’s sales would have been boosted to $248.6 million USD, a healthy 26 percent year-on-year improvement.
“We expect to generate significant growth, profitability and cash in fiscal 2012, driven by the latest instalments of multi-million unit selling franchises Saints Row, Red Faction, Warhammer 40,000, MX vs. ATV, WWE and uDraw,” commented Farrell with regard to the company’s projected bounce back.
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