Twitter soon to be everywhere online via @anywhere

by Stevie Smith - Mar 16 2010, 06:36

Micro-blogging service Twitter, it’s almost everywhere you turn these days. Indeed, yet that sentence may soon require the removal of ‘almost’ after site founder Biz Stone this week announced that Twitter messaging is coming to a host of popular Web companies.

“We’ve developed a new set of frameworks for adding the Twitter experience anywhere on the web,” outlined Stone in an official blog post. “Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com.”

“Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple,” he added. “Rather than implementing APIs, site owners need only drop in a few lines of javascript. This new set of frameworks is called @anywhere.”

Given Twitter’s popularity, it’s more than likely that @anywhere will spread like online wildfire – not least because the likes of eBay, Digg, The New York Times, MSNBC, Bing, YouTube, Yahoo, The Huffington Post and Amazon have already signed on for Twitter integration when @anywhere is ready for launch.

According to Stone, the imminent online expansion will enable Twitter fans to follow New York Times journalists directly from their bylines, tweet about a video without ever having to leave YouTube, and discover new Twitter accounts to follow while visiting Yahoo’s homepage.

“Twitter has proven to be compelling in a variety of ways,” he enthused. “With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting.”

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