Unlimited music for one annual fee, now Datz a good deal

One-time annual fee gets you unlimited downloads on the Datz Music Lounge. Image: Datz.

While iTunes may be the download destination of choice for the vast majority of on-the-go music lovers, the arrival of the Datz Music Lounge, a new ‘pay once’ music portal, just might take some of the shine off Apple’s all-conquering online store.

An extension of the existing Datz download store and community Web site, the new Datz Music Lounge offers users completely unrestricted and unlimited download access to millions of tracks and thousands of artists in return for an annual one-off cost of Ł100 GBP (approx. $163 USD).

Described as “a revolutionary new way to buy and enjoy music,” the Datz Music Lounge allows its members to take as many tracks as they like over the course of a full year, with any downloads theirs to keep forever.

Already backed by music heavyweight EMI Music along with Beggars, The Orchard & Warner Music, every song available through the Datz Music Lounge is in the MP3 format, completely free of digital rights management (DRM), transferable to an iPod, MP3 player or mobile phone, and 100% legal.

“We wanted to find a safe and legal way for users to download music to keep,” outlined Michael Richardson, Managing Director of Datz. “Not only does The Datz Music Lounge fundamentally change the way people can enjoy music, it also provides one of the greatest offers of all time.”

Once purchased, member access is established via a Music Lounge software CD and a provided USB dongle, both of which must be used in conjunction with a host PC or Mac. The yearly subscription can be purchased either at retail or through the Datz site.

“The Datz Music Lounge offering is a new and innovative way for consumers to gift digital music via high street retailers - just in time for the peak season.” said Matthew Crosswaite, senior vice president of Sales & Commercial Development at EMI Music (UK & Ireland).

“The product is subscription based and will be a valuable and insightful tool for understanding how consumers explore and react to EMI’s deep and rich back catalogue,” he added.

According to Datz, more notable music contributors are expected to be announced in the coming months.

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