Web users officially 'out of love' with MySpace

by Steven Mostyn - Dec 16 2011, 16:24

There was a time, not so very long ago, that MySpace was the world’s leading online destination for those with a penchant for social networking. How times change.

More pointedly, News Corp’s once-dominant social platform has lost so much of its appeal to the likes of Facebook and Twitter that it’s no longer even in the UK’s list of top 10 networks.

The traffic chart, which has been compiled by Experian Hitwise, shows that MySpace is now being visited less frequently than Moshi Monster and the niche site MoneySavingExpert—the latter of which is run by ITV penny-pincher Martin Lewis.

“MySpace traffic has been on the decline for at least three years now, but this is the first time the social network has fallen out of the Experian Hitwise top 10,” commented Experian’s James Murray in an official statement.

Taking MySpace’s position within that leading group is Stumble Upon, the online discovery engine, which has now moved into tenth place in the UK.

Remaining relevant and therefore popular is clearly the key where web traction is concerned, with the ever-changing and inventive Facebook accounting for a whopping 52 percent of the UK market during November.

“As the social media landscape continues to evolve, brands need to be aware of the fast-moving trends and which social sites people are visiting,” added Murray.

Meanwhile, the likes of YouTube and Twitter—both of which have recently rolled out significant overhauls—round out the top three online networks, with Yahoo! Answers and classifieds service Gumtree following close behind.

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