Microsoft’s well-established Xbox Live online videogame and multimedia platform may have been around for almost a decade, but it has apparently lost none of its widespread appeal.
That’s according to a report on Develop-online that claims new users are signing up to Xbox Live at the rate of one every two seconds—which equates to around 43,000 sign-ups per day (or approximately 15 million per year).
The report cites Robin Burrowes, head of marketing for Xbox Live, who revealed the figures during this week’s London Games Conference in the United Kingdom.
Beyond the obvious attraction of major multiplayer videogames, Burrowes added that access to Sky Player and popular social services such as Facebook and Twitter have also helped maintain Xbox Live’s momentum.
“We already know that users are resonating with the fact that the games console goes beyond its usual remit,” he concluded.
When it first launched in 2002, Xbox Live managed to attract a modest 50,000 users. That number had increased to 35 million by the close of 2010.