Yahoo to splash $100 million on advertising

by Stevie Smith - Sep 23 2009, 16:00

Internet pioneer Yahoo Inc. has this week announced its plans to unleash a massive advertising and marketing campaign across a host of major online territories in a bid to further enrich its reputation and extend the reach of its Net-based services.

According to Yahoo, the ambitious 15-month campaign is set to include both television and online advertisements and will come attached to a cost in excess of $100 million USD.

AP reports that the breathtaking sum makes the new advertising campaign the most expensive marketing exercise implemented by Yahoo since Stanford University graduate students Jerry Yang and David Filo began the service’s online momentum in the mid-1990s.

While more details regarding Yahoo’s extensive round of adverts remain unknown at this juncture, one of the taglines will read: ‘There’s a new master of the digital universe. You.’

Any such user-based focus would suggest the Internet heavyweight is looking to promote its in-depth options for user customisation in an effort to recoup falling share value and shift attention away from market rival Google Inc.

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