Evidently our obsession with the viewing of other people’s humiliation, clever viral marketing, music videos, and rights-violating clips from film and TV continues to fuel YouTube’s momentum.
Case in point, Google’s hugely popular video-sharing service is now serving up a whopping 60 hours of content every minute, which equates to the uploading of one hour of video every single second.
By way of assessing YouTube’s ongoing traction, it was pushing six hours of content per minute when it launched in 2007 and 24 hours per minute by the turn of 2010—a figure it has now more than doubled.
Clearly proud of its enduring popularity, YouTube has launched a special website (onehourpersecond.com), which it hopes will help users to better visualize the massive flow of content surging onto the site every minute.
In yet more overt chest beating, YouTube has also revealed that it pulls in 800 million viewers every month and now exceeds four billion video views per day, which is a traffic increase of 25 percent over the last eight months.