The Tech Herald

iTunes floods U.S. border into Latin America

by Steven Mostyn - Dec 16 2011, 21:17

Image: Apple.

Spreading its own particular brand of fruity love, gadget titan Apple Inc. has this week revealed it is to open dedicated iTunes Store outlets across 16 regions south of the U.S. border.

Specifically, Cupertino-based Apple is bringing it hugely popular online multimedia temple to expectant consumers in Latin American countries such as Brazil and Argentina.

It is hoped that, by offering up iTunes access to some 20 million competitively priced songs, Latin American consumers will gravitate towards an attractive legal alternative to the piracy channels rife throughout the region.

“For 15 years there have been immeasurable losses to pirated CDs, and for 10 years to piracy carried out on the Internet,” commented Paulo Rosa, president of the Brazilian Association of Record Producers, regarding the arrival of iTunes.

“The more legal alternatives there are for the consumer, the better it is for the market,” he added in an AP article. “Unquestionably, this will help music sales at the expense of piracy.”

However, it remains to be seen if that confidence bears out, not least because those looking to acquire free or cheap pirated media in Brazil and other Latin American countries can do so easily either for free online or from cheap street traders.

Further to that, a 2011 report by the International Federation of the Phonographic Industry revealed that 45 percent of online users in Brazil download illegal media every month.

Other Latin American countries gaining the appeal of iTunes include Chile, Columbia and Venezuela—the latter of which recently ranked last on a list of 129 nations that commonly commit media piracy and violate intellectual property.

Around the Web

Comment on this Story

comments powered by Disqus

From Autosaur.com

Gymkhana star Ken Block and Neymar’s Footkhana Video Teaser

Rally legend Ken Block, star of the famous Gymkhana video series, is releasing a new video to celb...

Aston Martin V8 Vantage GT Pictures

Here are some great pictures of the new V8 Vantage GT. The model, unveiled at the 2014 New York In...

Aston Martin V8 Vantage GT and DB9 Carbon Edition

British sportscar firm Aston Martin has released two new versions of its cars — a motorsport...

Ferrari 458 Speciale Pictures

We have added some pictures of the Ferrari 458 Speciale. Ferrari’s own team worked with Pini...

5 Deadly Distracted Driving Practices

There’s no doubt that Americans are pressed for time these days. It’s not at all unusual to ...