Hiring a professional Search Engine Optimization consultant can be pricey, and does not guarantee that your website will rank highly in search results. If you’re creating a website on a tight budget, there are simple things you can do to improve your rankings for absolutely no cost.
Create Quality Links
Quality reciprocal links are vital for improving the popularity and success of a website over time. Low quality and irrelevant links can negatively impact your search engine ranking, so only make links with sites that are similar or relevant to your website. Create as many quality links as you can, and you will soon see an increased in the number of visitors to your website.
Keep Your Keywords Relevant
Keywords can easily be underestimated or overused. Don’t make the mistake of spamming your website with keywords to the point certain content is unreadable or confusing. Choose a selection of relevant keywords, and place them carefully within the text of your site. Producing quality content with a few sensibly inserted keywords is important for positively impacting your search engine ranking. Write clear taglines and headers that include your chosen keywords, and put keywords within the first section of text on each page.
Embrace Social Media
Without embracing the power of social media, you’ll probably find it difficult getting people to know about your website. Social media sites are thriving hubs for sharing content, and you must take advantage of them. Studies suggest that integrating social sharing options into pages of a website makes websites rank higher in search results.
Clear Navigation is Vital
Above all else, you must make your website easy to navigate around. If people cannot find their way around your site, how are search engines supposed to? Make sure all your links work and that it is easy to access all the information on your site. Create as many sitemaps as necessary showing all the pages featured in your website. Write clearly, concisely and with relevance in all your content. If something is confusing to read or find and does not need to be there, either make it useful and clear or delete it.
Produce Fresh Content
Search engines love fresh and quality content. That’s why blogs and forums, that regularly produce new content, often rank highly in search engine results. Keep your website updated with excellent and relevant content frequently. It’s that simple.
Track Your Progress
Take advantage of free web analytics, such as Google Analytics, to track the progress and show you in-depth reports of your site. Reports and tracking will let you know if something, such as a particular keyword, is working well to improve the success of your site or not. Web analytics will show you who your visitors are and how they found your site, as well as monitor the links to your site.