Google Mobile Search redesign aimed at ‘simplicity, efficiency, and faster speed’

Google Mobile Search
Google Mobile Search undergoes a redesign. Pic credit: Simon/Pixabay

Google Mobile Search, the search giant’s default platform for Android smartphone users as well as Apple iOS users, is undergoing a major redesign. According to the company’s claims, the new Search will be simpler and faster.

Through an official blog post, Google has announced that it has redesigned how search results look on mobile. Mobile Search is by far the biggest for the search giant as it is active and available not only on Android smartphones but also on iPhones and iPads running Apple iOS.

Google Mobile Search now faster and simpler:

Google has indicated that the goal behind one of the major redesigns is to make search results easier to read. The company apparently intends to introduce a more modern design to its mobile search.

According to Aileen Cheng, who oversaw the visual redesign, the redesign attempts to make the users give a feel of ‘Google Search’ instead of a mobile search. The changes are visible in the Google logo, icons, search bar, and imagery.

Speaking about the redesign, Cheng indicated, “We wanted to take a step back to simplify a bit so people could find what they’re looking for faster and more easily.” Hence, the most obvious change is the use of larger and bolder text that’s intended to be easier to scan quickly.

The entire Google Mobile Search will heavily rely on Google’s own fonts. Google is already using these fonts in some of its products such as Gmail and Android.

Web results now span from the left-to-right edge. Additionally, search results in the redesign take up more of the width of the smartphone screen. This is because Google has replaced the shaded boxes around individual search results with straight lines.

The redesign will also throw in a lot of colors. Although subtle and muted shades, the new search will use color “more intentionally” to help highlight important information. Google insists colors will not be distracting, and instead, will enhance focus.

The result and section titles are bigger in the new design. The background of the search results is also “cleaner”. Collectively, the changes are meant to create “more breathing room” and help users immediately see what they’re looking for, claimed Cheng.

Google is attempting to enhance focus by reducing visual clutter:

Google’s own font, which is used in the new Google Mobile Search, is designed to be easier to read on white background. The search giant is also tweaking the size of the fonts in select places to help users quickly scan results.

“We want to let the search results shine, allowing people to focus on the information instead of the design elements around it,” observed Cheng. Essentially, Google claims the primary intention of the redesign is to make it easier to search by having everything else recede.

The Google Mobile Search is applicable to iOS and Android smartphones. The changes will roll out gradually.

Incidentally, Google’s search platform for desktop computers too has a similar redesign. However, the company is restricting the same to a few specific queries.

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